After celebrating a successful 5-year anniversary and with the recent acquisition of The Makeup Show by Metropolitan Pavilion Events & Production from The Powder Group earlier this year, The Makeup Show announce today it is expanding to the Midwest with the addition of The Makeup Show Chicago in 2011.
'One of our main goals for The Makeup Show after we acquired the show was to expand the show’s potential at a national and international level. Our extensive research led us to Chicago, where the beauty industry is as much developed as the New York and Los Angeles markets. We are confident it will become the third core city where our beauty pros will find success.' – Shelly Taggar, Vice President and Managing Director, The Makeup Show
'As the only pro industry show The Makeup Show has become known as a resource for artists in all areas of the industry and Chicago is an important market for our industry. Chicago is the most American of big cities and always a destination known for its premiere salons and spas, becoming recognized on an International level for the talent and true artistry that is happening there in fashion, television, theatre and film.' – James Vincent, Director of Education and Artist Relations, The Makeup Show
The Makeup Show Chicago will take place on June 12-13 at Venue One, 1044 West Randolph Street, Chicago, IL 60607.
I am very excited about this. I just attended The Makeup Show New York for the first time in May of this year and I enjoyed it. I never thought in a million years that it would come to Chicago. I can't wait to go. It will certainly be nice to have it in my backyard as opposed to planning and saving and trekking to NYC.
It will be interesting to see how it compares to the established shows in Los Angeles and New York. I hope that Chicago really turns out to support the show because there is certainly nothing like it in the city. It will also be nice for people living in other Midwest cities to have an event like this close by. I expect to see people from Detroit, Milwaukee, St. Louis, Indianapolis and the like. June 12, 2011 can't come soon enough.