March 27, 2011

In The Know: New Urban Decay Primer Potion Packaging






Urban Decay Primer Potion is a very, VERY popular eyeshadow primer with good reason. It really does prolong the wear of your shadows, prevent creasing and even increase the color payoff with some.  However, the major issue people have had with the product is the design.  The hourglass-shaped bottle makes it impossible to use the included doe foot to get all of the product.  But, you think that you've used it all and toss the bottle. Well, some resourceful beauty addict found out that by slicing the bottle in half you can scoop out the remaining product. The amazing thing is that there is still A TON of product left in a bottle you would ordinarily have considered to be empty. Urban Decay promised a solution to its customers and eventually released a "re-design" which didn't amount to much more than a curved doe-foot.  It was a disappointment to say the least.  The doe foot still didn't help to access all of the product in the bottle.  

It appears Urban Decay has FINALLY launched a true re-design. UDPP is now available in a squeeze tube and it looks like all four variations - Original, Sin, Eden and Greed are available in the new packaging. I originally spotted this on the Urban Decay Facebook page and couldn't believe it. I'm surprised this wasn't done sooner since the larger "professional size" is available in a squeeze tube. But, regardless it's finally here although, according to Temptalia, it's only currently available at Sephora.

4 comments:

YESSSSSSSSSSS! I like too faced shadow insurance and was only using it b/c I didn't feel like slicing the udpp. Once I'm done with that, back to udpp I go. Yay!

Glad to hear this, that bottle was cute but not smart!

Thank goodness, I love UDPP but it can be a pain depotting it. I'm glad they have the twist off cap.

so glad that they changed this. yes the bottle is cute but it was a pain!

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