This Spring Ja'Maal Buster held a truck show which traveled throughout the country appearing at several Barney's New York locations. One of his final stops brought him to Chicago. I got a chance to meet Ja'Maal, discuss his lash line and learn a little bit about his collaboration with Barney's and what brought him to this point in his career.
First, let me start with a little background on Ja'Maal. He started at a salon in Dallas, Texas offering lash extensions. He gained popularity which led him to Atlanta and eventually Los Angeles where he started his own couture eyelash company. Ja'Maal, "The Eyelash Guru To The Stars", explained that he himself created the concept, design, and packaging behind the line. It's a detail which distinguishes him from his competitors. He also designed each lash personally to ensure that they are lightweight with a flexible band. He intended for the everyday woman to feel comfortable applying the lashes herself at home as opposed to needing assistance from a makeup artist. I think the idea is to make women feel special. To offer a piece of the service he provides to his celebrity clientele. To make that experience attainable but affordable and convenient. He even offers an eyelash tool which helps to place the lash properly.
- 30 Styles - ranging from the everyday to the dramatic
- Retail Price: $18-$150
I asked Ja"Maal how the partnership with Barney's came about. Up until this point the lashes were only available through his website. He told me, quite simply, that Barney's was looking for something young, fresh and fun. It sounds like this partnership will be mutually beneficial. The Ja'Maal Buster eyelash line is available at Barney's New York locations nationwide and will be coming to Selfridges and Harvey Nichols in the U.K. in the Summer of 2011.
UPDATE: Ja'Maal just tweeted a coupon code to get 50% off your purchase at www.JaMaalBuster.com with the Coupon Code: #LashBarbieNation. It's only available for a limited time so if you've wanted to try Ja'Maal's lashes now is your chance!